Introducing MapWell Studio

Thanks to GPS, we all can navigate the great outdoors with confidence, whether we’re walking or driving. Follow the blue dot, follow the on-screen directions, and get to your destination. Anywhere Google’s been, we can get to.

But what about medical centers and university campuses? Chances are Google hasn’t mapped them in detail or very accurately, since they are private property. And these large complexes are always changing and growing—even the institution’s own website is often outdated or unhelpful.

Your first-time visit to a hospital can be intimidating and disorienting. You’re anxious about your medical exam or about visiting your uncle after his surgery. You don’t want to take a wrong turn and end up somewhere scary. It’s busy, it’s intimidating, and it feels like a maze.

But what if you had a guide along the way, giving you directions to the closest parking garage to your appointment or the best bus to take to get there, and indoor walking directions all the way to your destination’s front door?


MapWell Studio works with medical centers, university campuses, and owners of other confusing environments to make their visitors’ experience smoother, less stressful, and more efficient. Our two solutions are:

The MapWell Microsite: a helpful web-based companion for your visitors’ complete journey, from home to their destination’s front door.

  • Designed for your brand and to fit your website, accessible via a “Maps & Directions” button
  • Optimized for the smartphone, but no need to download an app
  • Integrated with Google Maps, the mapping leader
  • Based on wayfinding best practices and years of healthcare usability research
  • Easy content maintenance via a web-based dashboard
  • Software-as-a-Service with managed hosting, maintenance, and upgrades
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MapWell Consulting Services: in collaboration with architects, marketing, and user experience professionals, we draft wayfinding technology strategies, design and deploy customized solutions, and perform usability and user research to understand and improve your visitors’ experience as they navigate your environment.

Leslie Wolke, founder of MapWell Studio, leads all consulting engagements.

Please get in touch—we’d love to hear from you!

Related sites:
www.lesliewolke.com
www.playfinding.com

 

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